Designed for all types of indoor advertising - All types of venue
Venue
Pubs, restaurant, clubs,department stores, movie theatres etc.
Mediaware database stores key demographic and geographic data about the venue.
Mediaware calculates the fees that are due monthly, quarterly or yearly. |
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Mediaware Media
Management
Assigns ad media to venue locations
Checks that the venue is appropriate for the intended demographic.
Checks that the media content is allowed by the venue.
Handles advance bookings, media inventory, sales targets, management reporting. |
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Client (Advertiser)
Mediaware database stores client information and price per ad per client and per venue network independently.
Mediaware generates detailed placement reports and monthly billing statements. |
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Key Benefits
Mediaware manages venues, advertisers, and billboard maintenance
Target advertising campaigns to the most appropriate demographic
Up-to-date information forcompany’s sales department
Generate placement lists for field staff
Print billing statements and placement overviews for your clients
IInforms users when payment to venues is due
Poster inventory system that warns users when stock is low
Advance booking of venues for clients, future availability reporting
Key Features
Flexible pricing; Prices can be set specifically for each client, city, and venue-type.
Multiple branch offices, multiple languages
Client-server, multi user application
Runs on the Windows Platform
Reliable high capacity SQL Server database |
Indoor advertising is a perfect way to target and captivate a specific audience. Matching the right advertising media to the most suitable venue-demographic can be a real challenge, especially when there are hundreds of venues and thousands of ad-frames. Venues need to be paid on time, and accurate and informative billing statements need to be sent to clients. When placing posters users need to be aware of any specific needs or rules that the venue imposes for what they consider appropriate content. Clients of course have their own requirements about the specific demographic they seek to target. Finally there's the logistical side to it all, making sure there are enough posters, and that posters are distributed or rotated as efficiently as possible.
Mediaware is exciting new software that manages all this and more.It is easy to install and configure,
as it is built for the |
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standard Windows
client. Information is stored and retrieved reliably and safely, with proper security in place to ensure that the appropriate users have access to the parts of the system they need access to, but not to potentially sensitive client and venue information.
Mediaware also tracks any special limitations on the types of advertising allowed at certain venues, and prevents unsuitable content to be placed at venues. Mediaware provides information to the sales force about future availability of venue locations, and prints detailed monthly billing statements specifying the fees due based on actual places content. On the logistics side, Mediaware includes basic poster inventory control, and prints specific listings of advertising media to be placed in each venue (sub) location, per messenger route. |
