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Author: Sean Allan

How to Pick the Correct Ad Strategy

Bidding appropriately is one of the most critical factors for your business’s online success. Google Ads offers users a variety of bidding options tailored to marketing goals to deliver maximum impact and ROI....

How to Select Google Search Ads Keywords

Keywords are the most critical part of your search campaign. They tell Google’s algorithm which customer searches should trigger your ad. There are 5 different types of keyword matching strategy that you can choose from – each giving Google differing degrees of license to trigger...

What is Google Search Advertising
What is Google Search Advertising?

What are Google Search Ads? How do they work? And How much do they cost? These are all very important questions, let us explain the basics....

What are the Google Ad Types and Campaigns?

Google Ads makes finding your customers easy. No matter your business goals there is a campaign or advert that suits your needs. We discuss the types of adverts you can use and what they mean....

Google Ads Management
What Can Google Ads do for your Business?

Google Ads gives you the power to target the right people, at the right time, with the right message. You can get your advertisement shown when it’s optimal for you – this can be by location or when your potential customers are searching for products...

How Evolving Technology is Changing Workplace Communication

Technology and work culture have come a long way since Ray Tomlinson sent his pioneering first email in 1971. Who would have thought the unremarkable first message “QWERTYIOP” would change the face of workplace and personal communication forever? Nine letters that pooled technological advancement, collaboration...

What is Cloud Native?

Cloud-native is a cloud-first approach to developing applications and services and is both a technical and cultural undertaking for your workplace. At its heart, the methodology fully exploits the power of the cloud and the development of applications specifically for cloud environments. Culturally, it follows...

Magento vs WordPress | What’s Best for your Business – Pros & Cons

Making the leap into eCommerce can be daunting, particularly without the information to bridge the gap. If you currently have an eCommerce store, or are looking to integrate eCommerce onto your platform, you have probably come across both WordPress and Magento – two platforms that...