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Author: Sean Allan

A data-first work environment supports a more productive and resourceful workforce and a more accurate and diligent decision-making process. Make the most of Power BI....

Microsoft Power BI is a cloud-backed business intelligence solution that delivers the kinds of insights your business needs to make fast and informed decisions....

Keywords are the most critical part of your search campaign. They tell Google’s algorithm which customer searches should trigger your ad. There are 5 different types of keyword matching strategy that you can choose from – each giving Google differing degrees of license to trigger...

Bidding appropriately is one of the most critical factors for your business’s online success. Google Ads offers users a variety of bidding options tailored to marketing goals to deliver maximum impact and ROI....

What are Google Search Ads? How do they work? And How much do they cost? These are all very important questions, let us explain the basics....

Google Ads makes finding your customers easy. No matter your business goals there is a campaign or advert that suits your needs. We discuss the types of adverts you can use and what they mean....