{"id":16741,"date":"2026-04-30T17:28:50","date_gmt":"2026-04-30T10:28:50","guid":{"rendered":"https:\/\/www.aware.co.th\/it-jobs\/?p=16741"},"modified":"2026-04-30T17:28:50","modified_gmt":"2026-04-30T10:28:50","slug":"unreasonable-hospitality-for-tech-people","status":"publish","type":"post","link":"https:\/\/www.aware.co.th\/it-jobs\/unreasonable-hospitality-for-tech-people\/","title":{"rendered":"Review of Unreasonable Hospitality: How Tech Professionals Can Lead with Thoughtful Service"},"content":{"rendered":"

\"Review<\/p>\n

<\/h1>\n

<\/h1>\n

 <\/p>\n

From the World\u2019s No.1 Restaurant to Lessons in Working with People<\/h1>\n

Great work is not defined only by excellent results, but by making people feel that they are being cared for in unexpected ways.<\/h3>\n

Will Guidara, former co-owner and general manager of Eleven Madison Park in New York, led the restaurant to achieve three Michelin stars in 2012 and eventually become the No.1 restaurant in the world in 2017, according to The World\u2019s 50 Best Restaurants. It later entered the Hall of Fame as \u201cBest of the Best\u201d the following year. Although he sold his shares in 2019 and the restaurant has since evolved, his philosophy continues to resonate.<\/p>\n

Will shares his experiences and lessons through the book Unreasonable Hospitality<\/a>, published in late 2022 and recognized as a New York Times Bestseller during 2023\u20132024. The book goes beyond traditional service industries, offering a mindset for creating meaningful experiences\u2014ones that leave people impressed, remembered, and genuinely cared for.<\/p>\n

 <\/p>\n

3 Things Tech Professionals Can Learn from Unreasonable Hospitality<\/h2>\n

Although rooted in the restaurant business, the ideas in this book apply to any profession that involves working with people. It encourages a shift in focus\u2014from output to experience and human satisfaction. For those in tech, these principles can be adapted to deliver not only great products, but also meaningful experiences for users, clients, and teammates. Here are key takeaways from the book:<\/p>\n

1. Shift Your Mindset: From Problem Solver to Experience Owner<\/h3>\n

The book invites us to ask: How does the person in front of us feel? How much does this problem affect their life or work? When we prioritize \u201cpeople\u201d over \u201ctasks\u201d, we gain a deeper understanding. This changes how we communicate, how we work, and how we make decisions\u2014putting people at the center.<\/p>\n

2. The 95\/5 Rule: Master the Basics, Leave Room for Thoughtfulness<\/h3>\n

Will introduces the 95\/5 Rule: 95% is about executing the fundamentals flawlessly (clarity, professionalism, and reliability). The remaining 5% is a small space reserved for thoughtful, unexpected gestures\u2014the kind that make people feel they are more than just another case or team member. It\u2019s like working toward a perfect 95 and earning the extra 5 through genuine care embedded in the work.<\/p>\n

3. Working with People Requires Soft Skills as Much as Technical Skills<\/h3>\n

The book emphasizes that handling mistakes, frustration, or pressure requires skills such as listening, apologizing, and staying present. Active listening and sincerely apologizing for any inconvenience are forms of quiet yet powerful leadership.<\/p>\n

 <\/p>\n

Excellence Paired with Care<\/h2>\n

Will believes that:<\/p>\n

    \n
  • Excellence and hospitality should go hand in hand<\/li>\n
  • When giving praise, we should share and highlight what others have done well<\/li>\n
  • Feedback should be given with respect<\/li>\n
  • Mistakes should be seen as opportunities for learning, not accusations<\/li>\n<\/ul>\n

    These are the foundations of a sustainable team<\/p>\n

     <\/p>\n

    Ultimately, the book reinforces that human satisfaction matters. A great experience does not come from product quality alone\u2014but from the care that people put into it as well.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    More than just working code or functional products, what truly matters is how users and teams feel. This article invites tech professionals to \u201cdeploy care\u201d through Unreasonable Hospitality\u2014shifting the focus from deliverables to people, and creating exceptional experiences in every project<\/p>\n","protected":false},"author":12,"featured_media":16762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[542,543,544,545,546],"yoast_head":"\nReview of Unreasonable Hospitality: How Tech Professionals Can Lead with Thoughtful Service - Aware Jobs<\/title>\n<meta name=\"description\" content=\"Unreasonable Hospitality for tech professionals: learn the 95\/5 rule and enhance user experience through thoughtful service\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aware.co.th\/it-jobs\/unreasonable-hospitality-for-tech-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review of Unreasonable Hospitality: How Tech Professionals Can Lead with Thoughtful Service - 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