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WHAT THE CEO IS READING – THE KEYS TO SUCCEEDING IN ASEAN

24 Oct WHAT THE CEO IS READING – THE KEYS TO SUCCEEDING IN ASEAN

Michael Zink, Citi’s head of ASEAN and country officer for Singapore, talks about the keys to succeeding in ASEAN

ASEAN is a major global hub for manufacturing and trade, and one of the fastest-growing consumer markets in the world. The regions continued growth, and pivotal role in the worlds economy has made it a preferred destination for many investors.