WHAT THE CEO IS READING – FORMER IBM CEO, LOU GERSTNER TALKS TO MCKINSEY QUARTERLY ABOUT CORPORATE REINVENTION AND VALUES

Why do some companies continue to create value, while others fade into obscurity?  Values are what drive a company and keep it focused, but they’re not worth the paper they written on if they aren’t practiced.

 “If the practices and processes inside a company don’t drive the execution of values, then people don’t get it”

Lou Gerstner

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