The Aware Blog
Our official blog with news, technology advice, and business culture.

How to Plan a Successful AWS Cloud Migration (Part 2)
Creating efficiencies is the only way to win the business battle. Cloud migration has shifted from being a competitive advantage in speed, scalability and security and cost – to a business necessity.


How to Plan a Successful AWS Cloud Migration (Part 2)
Creating efficiencies is the only way to win the business battle. Cloud migration has shifted from being a competitive advantage in speed, scalability and security and cost – to a business necessity.


How Using Heatmaps Can Help You Discover Hidden Ways to Increase Your Conversions in Google Ads
Has your company started using Google Ads as part of their digital marketing? Did you set up your campaign, ads, and ad groups, only to


Audience Reporting Explained: How Do I Use it for My Business?
Today we will be looking at the Audience report in Google Analytics. There is a whole bunch of detailed reports and valuable insights to be


What is Realtime Reporting in Google Analytics & What’s the Real Business Benefit?
For many companies, using Google Analytics can be a confusing experience. In this series, we explain what it all means and how you can use


How to Set Up Conversion Tracking in Google Ads Using Google Tag Manager
For many companies, Google Ads can be quite frustrating to use. Google tends to make its UI too complex and to hide certain options. This


Why Setting Up Remarketing in Google Ads Can Be the Quick Way to Success
I For many companies, using Google Ads can be a confusing experience. It’s like being in control of a plane. So many buttons to press,


Why Running a Google Ads Smart Campaign Is Not Always A Wise Choice
We decided to see run a Google Ads Smart Display Campaign to see if it made using Google Ads any easier. More to the point,


How to Get Started with SharePoint For Your Business Using Microsoft 365
Isn’t it confusing that Office 365 is now called Microsoft 365? For many businesses and employees, they will still refer to Microsoft Office as


How to Educate Your Work from Home Staff on Information Security
We are now living in an unprecedented time. Where, for many businesses, working from home is actually going to be the normal. This may not


How to Get Your Products on Google Shopping Ads for Free
Google recently announced that their Google Shopping platform would now offer free ads. To be exact, they announced that a selection of listings on the
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