The Aware Blog
Our official blog with news, technology advice, and business culture.

Cybersecurity & Risk Management for Digital Operations
As digital operations become the backbone of modern business, cybersecurity must be approached as strategic risk management. This article explores why security should be designed from the start to support sustainable growth.

Cybersecurity & Risk Management for Digital Operations
As digital operations become the backbone of modern business, cybersecurity must be approached as strategic risk management. This article explores why security should be designed from the start to support sustainable growth.

What is Power BI?
What is Power BI? Microsoft Power BI is a cloud-backed business intelligence solution that delivers the kinds of insights your business needs to make fast

Rethinking the Customer Journey: Micro Moments for digital marketing in 2020.
What is the customer journey? A customer journey is a model that helps businesses make sense of a consumers decision making and consumption behaviour. On

How to Select Google Search Ads Keywords
How do I set up keywords in Google AdWords? Keywords are the most critical part of your search campaign. They tell Google’s algorithm which customer

Google Ads Audiences and Signals Explained
What are Google Ads Audiences? Audiences segmenting inside Google Ads allows you to utilize Google’s data to bid more appropriately and enhance the targetting of

Google Ads Audiences and Signals Explained
What type of Google Ads Can I Use? The central premise of Google Ads is targeting customers where and when it matters: searching on Google, browsing

How Evolving Technology is Changing Workplace Communication
How Evolving Technology is Changing Workplace Communication Technology and work culture have come a long way since Ray Tomlinson sent his pioneering first email in

Magento vs WordPress | What’s Best for your Business – Pros & Cons
Magento Vs WordPress – What’s the most suited to you? Leaping into eCommerce can be daunting, particularly without the right information to bridge the

What should I do, I have received a letter requesting a BSA software audit?
What should I do, I have received a letter requesting a BSA software audit? Good question. First, don’t panic – you need figure out if

Benefits of Microsoft 365 for Business – What plan is for you?
Benefits of Microsoft 365 for Business Office 365 is the next generation of cloud-backed Office productivity suites, conveniently packaged into 3 bundles: Premium, Standard, Enterprise.
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