The Aware Blog
Our official blog with news, technology advice, and business culture.
Why Waiting to Implement ERP is a Strategic Error
ERP is not only for large enterprises. It is a critical foundation that enables growing businesses to control operations, standardize processes, and scale efficiently. But why is waiting until your organization becomes “big enough” to implement ERP such a risky strategy? Here’s the answer.
SAP BTP: Connecting SAP Business One with Automation and AI
As automation and AI become central to competitive advantage, how can SAP Business Technology Platform (SAP BTP) help organizations extend SAP Business One and unlock their full operational potential in the digital era? Read more here.
How to perform A/B testing on your website using Google Optimize & Google Analytics
Sometimes only running Google Ads won’t get you the conversions you might expect. No matter how many times you tweak your campaign settings you may
How Using Heatmaps Can Help You Discover Hidden Ways to Increase Your Conversions in Google Ads
Has your company started using Google Ads as part of their digital marketing? Did you set up your campaign, ads, and ad groups, only to
Audience Reporting Explained: How Do I Use it for My Business?
Today we will be looking at the Audience report in Google Analytics. There is a whole bunch of detailed reports and valuable insights to be
What is Realtime Reporting in Google Analytics & What’s the Real Business Benefit?
For many companies, using Google Analytics can be a confusing experience. In this series, we explain what it all means and how you can use
How to Set Up Conversion Tracking in Google Ads Using Google Tag Manager
For many companies, Google Ads can be quite frustrating to use. Google tends to make its UI too complex and to hide certain options. This
Why Setting Up Remarketing in Google Ads Can Be the Quick Way to Success
I For many companies, using Google Ads can be a confusing experience. It’s like being in control of a plane. So many buttons to press,
Why Running a Google Ads Smart Campaign Is Not Always A Wise Choice
We decided to see run a Google Ads Smart Display Campaign to see if it made using Google Ads any easier. More to the point,
How to Get Started with SharePoint For Your Business Using Microsoft 365
Isn’t it confusing that Office 365 is now called Microsoft 365? For many businesses and employees, they will still refer to Microsoft Office as
How to Educate Your Work from Home Staff on Information Security
We are now living in an unprecedented time. Where, for many businesses, working from home is actually going to be the normal. This may not
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