The Aware Blog
Our official blog with news, technology advice, and business culture.
Shopify Plus vs Adobe Commerce (Magento): Why Most High Growth Brands Win With Shopify
Shopify Plus is Shopify’s enterprise-grade plan built for high-growth merchants who need more flexibility, performance, and control without taking on heavy infrastructure and development overhead.
Shopify Plus vs Adobe Commerce (Magento): Why Most High Growth Brands Win With Shopify
Shopify Plus is Shopify’s enterprise-grade plan built for high-growth merchants who need more flexibility, performance, and control without taking on heavy infrastructure and development overhead.
What is the BSA Software Alliance?
What is the BSA Software Alliance? Â The BSA are a trade group sponsored by some of the leading technology firms in the world. Looking
How to use the Google Datalayer to get your ecommerce data into Google Analytics
Before we start, this may be quite a lengthy article – but following along is worth it. Google Analytics is a very powerful tool. It
How to Fix Common Google Shopping Issues
Getting your items on Google Shopping may now be free, but businesses still struggle. Especially when it comes to making sure the correct product data
Track Contact Form 7 Submissions & Link Google Analytics Goals
Do you want to track all Contact Form 7 submissions and see how well your website is performing? Would you like the metrics to be
How to perform A/B testing on your website using Google Optimize & Google Analytics
Sometimes only running Google Ads won’t get you the conversions you might expect. No matter how many times you tweak your campaign settings you may
How Using Heatmaps Can Help You Discover Hidden Ways to Increase Your Conversions in Google Ads
Has your company started using Google Ads as part of their digital marketing? Did you set up your campaign, ads, and ad groups, only to
Audience Reporting Explained: How Do I Use it for My Business?
Today we will be looking at the Audience report in Google Analytics. There is a whole bunch of detailed reports and valuable insights to be
What is Realtime Reporting in Google Analytics & What’s the Real Business Benefit?
For many companies, using Google Analytics can be a confusing experience. In this series, we explain what it all means and how you can use
How to Set Up Conversion Tracking in Google Ads Using Google Tag Manager
For many companies, Google Ads can be quite frustrating to use. Google tends to make its UI too complex and to hide certain options. This
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