The Aware Blog
Our official blog with news, technology advice, and business culture.
From Sidekick to POS Hub: How Shopify Winter ’26 Rethinks Store Operations
Table of Contents Why Shopify Winter ’26 Feels Like a Shift in How Stores Operate In previous posts we have already outlined the strategic position
From Sidekick to POS Hub: How Shopify Winter ’26 Rethinks Store Operations
Table of Contents Why Shopify Winter ’26 Feels Like a Shift in How Stores Operate In previous posts we have already outlined the strategic position
How VPNs Empower Work From Home Employees
In these troubling times, where COVID-19 affects us all, more and more people will start working from home. This puts additional stress on each employee
What is Power BI?
What is Power BI? Microsoft Power BI is a cloud-backed business intelligence solution that delivers the kinds of insights your business needs to make fast
Rethinking the Customer Journey: Micro Moments for digital marketing in 2020.
What is the customer journey? A customer journey is a model that helps businesses make sense of a consumers decision making and consumption behaviour. On
How to Select Google Search Ads Keywords
How do I set up keywords in Google AdWords? Keywords are the most critical part of your search campaign. They tell Google’s algorithm which customer
Google Ads Audiences and Signals Explained
What are Google Ads Audiences?  Audiences segmenting inside Google Ads allows you to utilize Google’s data to bid more appropriately and enhance the targetting of
Google Ads Audiences and Signals Explained
What type of Google Ads Can I Use? The central premise of Google Ads is targeting customers where and when it matters: searching on Google, browsing
How Evolving Technology is Changing Workplace Communication
How Evolving Technology is Changing Workplace Communication Technology and work culture have come a long way since Ray Tomlinson sent his pioneering first email in
Magento vs WordPress | What’s Best for your Business – Pros & Cons
Magento Vs WordPress – What’s the most suited to you? Leaping into eCommerce can be daunting, particularly without the right information to bridge the
What should I do, I have received a letter requesting a BSA software audit?
What should I do, I have received a letter requesting a BSA software audit? Good question. First, don’t panic – you need figure out if
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