January 9, 2026

คุณค่าภายในของคนทำงาน ในยุค AI ที่วัดทุกอย่างด้วยประสิทธิภาพ 

by Matana Wiboonyasake matana.w@aware.co.th

 คุณค่าภายในของคนทำงาน ในยุค AI ที่วัดทุกอย่างด้วยประสิทธิภาพ 

In today’s working world, where almost every organization speaks the language of AI transformation, reskilling and upskilling, efficiency, and cost optimization, these terms have become the common vocabulary of modern work. They echo through boardrooms, strategic plans, and leadership communications. While these initiatives are driven by the need for organizational survival and competitiveness, they often carry an unintended consequence: gradually overshadowing employees’ sense of personal value. As the pace of change accelerates, many professionals begin to question what value remains beyond measurable performance quietly.

AI has reshaped nearly every aspect of work, particularly tasks that are repetitive and require speed, precision, and endurance. Intelligent systems and machines can now perform these functions more efficiently than humans, making it unsurprising that many organizations choose to replace certain roles or redesign work structures so that people can move into positions perceived as “higher value” from a business perspective. As a result, many employees find themselves under constant pressure to develop new skills, learn new tools, and continuously adapt to rising expectations.

Under these conditions, it is common for people to feel that their value is increasingly tied to their ability to adapt. Falling behind in learning, struggling with technology, or working at a slower pace can lead to the fear of becoming irrelevant to the organization. This sense of insecurity is not a reflection of personal weakness; rather, it is a direct outcome of a rapidly changing work environment where performance is more visible, measurable, and continuously assessed.

In reality, adapting to new technologies may not be the most difficult challenge for today’s workforce. Continuous learning has already become unavoidable. What proves far more demanding is the internal adjustment: coping with uncertainty, managing emotional strain, and preserving a sense of self-worth amid constant change. When everything is evaluated through metrics, outcomes, and efficiency, questions about human value often remain unspoken, yet they are impossible to ignore.

In this context, the role of human resources and people leaders has become more critical than ever. The challenge is no longer limited to how organizations can develop skills to keep pace with technology, but also how they can ensure that people continue to feel valued, meaningful, and recognized as more than just components within a technology-driven system. The deeper question is how organizations can help individuals maintain emotional stability in a world that changes faster than the human mind can easily process.

Many organizations rely on rewards and recognition programs to motivate employees and reinforce a sense of value. Receiving praise, awards, or formal recognition can indeed be meaningful. However, when a person’s sense of worth is anchored solely to external validation, that stability becomes fragile. When recognition fades, performance does not stand out, or acknowledgment is temporarily absent, individuals may experience a sharp decline in self-worth, which can sometimes lead to what can be described as a form of emotional bankruptcy.

The solution, therefore, is not to eliminate performance evaluation or recognition systems, but to complement them by helping people become aware of their internal value. Internal value is not defined by job titles, responsibilities, or short-term outcomes. Instead, it serves as an emotional foundation that allows individuals to remain grounded, even on days when results do not meet expectations.

Virginia Satir, the American family therapist often referred to as the mother of family therapy, proposed a powerful idea: every human being is born with equal intrinsic value simply by virtue of being human. What differs among individuals is not their value, but their roles, responsibilities, and life contexts. This internal value cannot be destroyed by criticism, judgment, or external evaluation, as long as it is not undermined by actions that violate the law, moral principles, or cause harm to others.

This perspective is especially relevant in an era where work roles change rapidly. Many people are required to shift careers, acquire new competencies, or accept that their previous roles may no longer hold the same importance. When individuals are able to separate their human value from their professional roles, they are better equipped to face these transitions with resilience, without perceiving change as personal failure.

Although the AI era is marked by uncertainty and emotional turbulence, those who can maintain awareness of their internal value are more likely to move forward with confidence and purpose. They can continue their journey with dignity and pride in new roles, even when those roles differ from the past and are no longer defined by traditional measures of success.

In a time of rapid technological change, helping people recognize their internal value is not a secondary concern; it is more essential than ever. Internal value is what enables individuals to keep learning, growing, and navigating an ever-evolving world of work without losing their sense of self along the way.

And you, have you recognized your own internal value yet?

คุณค่าภายในของคนทำงาน ในยุค AI ที่วัดทุกอย่างด้วยประสิทธิภาพ 

About Matana Wiboonyasake

Digital Marketing Executive | Aware Group

Development

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