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Google Ads

Is your company eligible to post products on Google Shopping for free? If yes, follow our handy guide to make sure that your products are listed on Google properly. If you are already using Google Shopping and you you want better results, our...

Keywords are the most critical part of your search campaign. They tell Google’s algorithm which customer searches should trigger your ad. There are 5 different types of keyword matching strategy that you can choose from – each giving Google differing degrees of license to trigger...