Creating an effective digital marketing strategy for international schools is among the most challenging markets there is. The competition is intense, it’s a dynamic landscape with new schools popping up annually, parents now have more choice than ever before, and you have more competition....
Not getting the Google Ads conversions you expected? Read our article about how using heatmap software as part of your Google Ads campaign may help you....
If you are new to Google Ads setting up conversions for your campaigns isn't easy. Our guide walks you through how to set up conversions in Google Ads, and tie it together with Google Tag Manager. We also show you how to set...
Not sure how to use retargeting in Googe Ads or how it can benefit your business? Our article explains how you can set this up, how it works, and explains what to do for you to get results....
For many companies, learning Google Ads can be tough. Join us on a journey as we show you the best way to get more out of running a Google Ads display campaign for your business....
Is your business interested in Google Ads but don't know where to start? Follow our eight step guide to avoid the most common mistakes when you start advertising with Google Ads....
Is your company eligible to post products on Google Shopping for free? If yes, follow our handy guide to make sure that your products are listed on Google properly. If you are already using Google Shopping and you you want better results, our...
Learn about the different types of YouTube video ads available to your business when advertising on Google Ads, and the best ones to use....
A customer journey is a model that helps businesses make sense of a consumers decision making and consumption behaviour. On the whole this provides marketers with the information they need to better meet customer demands and guide them through to sales....
The most common misconception about Google Ads is that the highest bid wins and that is the only condition for ads that populate. This is false....